It is often hard to describe what kind of book I want to produce. Justina Blakeney’s The New Bohemians comes closest but it covers one style and not a country. As I am a big fan of interior design I analyzed what I like and dislike about the books and magazines I bought so far.
For me, a book on interior design should provide inspiration but also information – especially when it comes to a country like Iran which is mysterious and unknown to many people. Most books lack this combination or don’t do it in an interesting and entertaining way. Get a rough idea in my new video how I want the book to look like. From pictures of the country to DIY projects…